Launched in February 2018, Clean to Green™ started as a campaign (under the aegis of Digital India and Ministry of Electronics and Information Technology – MeitY) to ensure the safe and environmentally sound recycling of unused, defunct, junk or defective electronic (e-waste) products. This campaign is also for enabling the Extended Producer Responsibilities (EPR) of EEE manufacturers, to educate consumers on the benefits of professional recycling and while doing so, it also complies with the E-waste Management Rules (2016).

Clean to Green™ has created a substantial footprint amongst multiple stakeholders such as schools, colleges, RWAs, dealers/retailers, and informal sectors in the last three years. Clean to Green™ has conducted 2,510 innovative and customized on-ground activations across 26 states and 7 union territories, while reaching out to 27,39,971 individuals for spreading awareness about safe e-waste disposal and the value attached to formalising the material collections.

In 2020, Covid-19 did not shift our focus from spreading awareness on e-waste management. We extensively used online platforms to connect, reach out and spread awareness. Our team conducted workshops and seminars online through webinars to spread impactful societal awareness. Our main endeavour has been to spread mass awareness and sensitize consumers on how and where to dispose electronic waste.

In the past three years, we have reached out 2.7 million+ unique people spanned across 1735 schools, 139 colleges, 249 RWAs, 101 dealer points, 169 offices, 117 informal sectors, 5,208 collection drives.