Sustainable value chain in Waste Management
Sustained efforts driving Behavioural Change
2.7 million reached in 03 Years
Our areas of work
Environmental Awareness Projects
- C2G E-Waste & Plastic Waste Programs
- C2G E-Safai Campaign in Delhi, Hyderabad
- C2G on Wheels – Awareness & Collections
Information, Education & Communication (IEC) , Capacity & Skill Enhancement Projects
- GreenE Champions
- Bulk Consumer Awareness on E-Waste
- Recycler & Refurbisher Awareness on E-Waste
Welfare Projects
- Health check-ups of the informal sector
- Formalizing the Informal: Providing Sustenance & Livelihood
Our Welfare Programs
Societal Awareness for FY 21-22
Clean to Green on Wheels
In FY 2021-22, RLG India with Clean to Green™ Society launched “Clean to Green™ on Wheels” – an awareness campaign with a difference!
Through this year-long program, we aim to move 9 collection vehicles across 100,000+ KMs in 110 cities and 300 towns across India. We are reaching out to a diverse set of audience, and looking to establish ties with schools/colleges, bulk consumers, RWAs, retailers/dealers, and informal sectors across 28 States & 4 UTs. There shall also be substantial on-ground coverage, PR mileage, radio and social media awareness. We are further aligned to organically collect 5,500 MT+ through 5,000+ activities spread out over the entire fiscal year.
What makes this so challenging is the fact that it is an ongoing uphill task to change the Indian mindsets that have, until now, not been geared towards thinking of electronic waste beyond either repairing the faulty product or selling it off to the local kabadiwala (“scrap or junk dealer”). With the growing urgency to deal with e-waste as one of the major environmental threats, we need to establish a formal system where the electronic manufacturing organizations and sellers are able to live up to their producer responsibilities. At the same time, consumers need to also feel incentivized to exchange their old, end-of-life products with new ones or dispose them off through the appropriate formal channels.
Electronic waste beyond either repairing the faulty product or selling it off to the local kabadiwala (“scrap or junk dealer”). With the growing urgency to deal with E-waste as one of the major environmental threats, we need to establish a formal system where the electronic manufacturing organizations and sellers are able to live up to their producer responsibilities and at the same time, where electronic consumers get the incentivized for exchanging their old, end-of-life products with new ones or disposing them off through appropriate formal channels.
