As a part of our Awareness Initatives, we regularly run campaigns about the importance of formal e-waste and plastic waste management. Our campaigns cover all stakeholders online and on-ground. Shared below are some of our campaigns.
As a part of our Awareness Initatives, we regularly run campaigns about the importance of formal e-waste and plastic waste management. Our campaigns cover all stakeholders online and on-ground. Shared below are some of our campaigns.
We initiated the campaign “Green is Good”, where we encouraged students to think and act as changemakers and to stand up #ForNature.
We further strived to promote the principles of sustainability and biodiversity through their art. Our focus was on bringing everyone together to act and think for Mother Nature.
Youth has the power to build the nation the way they want to. We used this idea and devised a campaign named “Write your future’,
where we invited entries from students to share some sustainable solutions to tackle e-waste concerns. It has acted as a step towards building a sustainable future.
Through this year-long program, we aim to move 9 collection vehicles across 100,000+ KMs in 110 cities and 300 towns across India. We are reaching out to a diverse set of audience, and looking to establish ties with schools/colleges, bulk consumers, RWAs, retailers/dealers, and informal sectors across 28 States & 4 UTs. There shall also be substantial on-ground coverage, PR mileage, radio and social media awareness. We are further aligned to organically collect 5,500 MT+ through 5,000+ activities spread out over the entire fiscal year.
In FY 2021-22, RLG India with Clean to Green™ Society launched “Clean to Green™ on Wheels” – an awareness campaign with a difference!
What makes this so challenging is the fact that it is an ongoing uphill task to change the Indian mindsets that have, until now, not been geared towards thinking of electronic waste beyond either repairing the faulty product or selling it off to the local kabadiwala (“scrap or junk dealer”). With the growing urgency to deal with e-waste as one of the major environmental threats, we need to establish a formal system where the electronic manufacturing organizations and sellers are able to live up to their producer responsibilities. At the same time, consumers need to also feel incentivized to exchange their old, end-of-life products with new ones or dispose them off through the appropriate formal channels.
Electronic waste beyond either repairing the faulty product or selling it off to the local kabadiwala (“scrap or junk dealer”). With the growing urgency to deal with E-waste as one of the major environmental threats, we need to establish a formal system where the electronic manufacturing organizations and sellers are able to live up to their producer responsibilities and at the same time, where electronic consumers get the incentivized for exchanging their old, end-of-life products with new ones or disposing them off through appropriate formal channels.
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