RLG launches Clean to Green Campaign to promote responsible e-waste recycling in India
Updates 16th February, 2018

Foraying into India to enable producers to fully comply with the stringent E-waste management rules, Munich headquartered Reverse Logistics Group (RLG), a leading global service provider of comprehensive reverse logistics solutions announced the launch of its flagship campaign ‘Clean to Green’ in India. The campaign is aimed at creating awareness and sensitise consumers on responsible disposal of electronics and safe practices for recycling by partnering with responsible organisations.

India is currently the fifth largest producer of e-waste in the world and a mere 1.5 percent of the total e-waste produced in India is properly recycled. As a part of the Clean to Green campaign RLG will seek to work with the electronic industry and corporates to address the issue of e-waste and enable successful implementation of Clean to Green in the country to safely dispose and recycle electronics.

To kick start the awareness programme among consumers, RLG will encourage RWAs, schools and offices in Delhi NCR to be an active part of this campaign through the ‘I Agree – Clean to Green’ Pledge and focus on creating large scale awareness in society and reiterate importance of responsible disposal of electronics for a healthy environment.

RLG will channelize e-waste, arranging for direct pickup and processing, ensuring that valuable metals can be reused and recycled for future electronics with a commitment that no e-waste will ever end up in a landfill poisoning the environment.

Ms. Radhika Kalia Managing Director, RLG India and Mr. Patrick Wiedemann, Global CEO, RLG during the Clean to Green camaign launch
Ms. Radhika Kalia Managing Director, RLG India and Mr. Patrick Wiedemann, Global CEO, RLG during the Clean to Green campaign launch

“At RLG we are committed to working towards creating a truly sustainable economy that works without waste, saves resources and is restorative by its circular design. India’s rapid economic growth is expected to intensify consumption and result in significantly higher generation of e-waste. In light of this, we are bringing global expertise in recycling, technical standards and e-waste management techniques to address the need of the hour through the ‘Clean to Green’ campaign.”

said Mr. Patrick Wiedemann, Global CEO, RLG at the launch

“We will leverage our highly innovative, comprehensive return management solutions, which enable manufacturers and distributors to actively drive product returns and thus facilitate multiple cycles of use.”

said Ms. Radhika Kalia Managing Director, RLG India commenting on the launch of Clean to Green in India

On the eve of the Clean to Green launch, RLG also organised an enriching panel discussion on ‘Reimagining E-waste: Creating sustainable solutions for India.’

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