Clean to Green on Wheels

No great achievement is possible without persistent work. ~ Bertrand Russell
These words resonate strongly in my mind as I congratulate the entire RLG team that has worked diligently in bringing a mere thought to life through our latest ground-breaking e-waste awareness and collection programme “Clean to GreenTM on Wheels” under our flagship campaign, Clean to GreenTM (C2G). I am so proud of this team for working persistently and dedicatedly towards realizing the company’s vision of creating a clean, sustainable, and waste-free economy through the achievements of the various successes in the last 2-3 years.Since the inception of our C2G campaign in February 2018, we have educated more than 2.2 million people about the e-waste through on-ground activities, about 0.4 million through radio, approximately 0.8 million through social media. In 2020, the pandemic created an opportunity for us to take C2G digital and reach out to more than half a million citizens. In addition to that, we conducted more than 300 activities and approximately 840 collection drives. Today, “C2G on Wheels” is all set to reach out to more than 4 million end users across the length and breadth of the country, as nine canters (trucks) travel to more than 110 cities and 200 towns.The Clean to GreenTM On Wheels is all set to cover a total of 1,166 RWA/residential colonies, 1,244 schools and educational institutions, 1,197 retailers, 172 office clusters/bulk consumers, 1,151 informal sectors, and 4 Healthcare camps. With the primary objective of “Organic collection” by spreading awareness amongst the end-users, I am elated and at the same time humbled to see how diligently everyone has worked to visualize the concept, create a framework for it, handle the trainings, logistics, communication, and marketing; and how it is finally coming to fruition.What makes this so unique and challenging is the fact that it is an ongoing uphill battle to break through the Indian mindsets that have, till now, not been geared towards thinking of electronic waste beyond either repairing the faulty product or selling it off to the local kabadiwala (“scrap or junk dealer”). With the growing urgency to deal with E-waste as one of the major environmental threats, we need to establish a formal system where the electronic manufacturing organizations and sellers are able to live up to their producer responsibilities and at the same time, where electronic consumers gets incentivized for exchanging their old, end-of-life products with new ones or disposing them off through appropriate formal channels.
Colin Powell once said that a dream does not become reality through magic; it takes sweat, determination, and hard work. As I look back to our past successes; I salute the spirit, determination and zeal of our talent force who are working tirelessly, even in today’s challenging times, to achieve our common goals of creating a circular e-waste management economy.

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